Rusty Hammer & Perspectives
Monday, September 29th, 2008Today I attended the 14th annual Perspectives. That’s the all day event of excellent speakers put on by the Sacramento Metro Chamber.
This year’s was one of the better Perspectives with a great line-up of speakers. But what I thought about a lot wasn’t the event itself, but the guy who is responsible for it, my good friend Rusty Hammer.
I could say that I started Perspectives. It’s kinda true. The first and founding edition of the event was in 1995, the year I was President of the Chamber. Certainly it’s why the event is uniquely special to me. However, the assertion would be self aggrandizement to an absurd degree. The major accomplishments of “my” year as President of the Chamber were due to Rusty Hammer’s energy and creativity. I will take credit for recognizing his creative energy and allowing it to flourish.
But back to Rusty. We (the Chamber Board) hired Rusty to run the Chamber in 1994. His first full year as CEO was the year I was Chamber President. What a whirlwind year that was and what great memories I have. In addition to Perspectives, we founded the World Trade Center for Sacramento, celebrated anniversaries and set attendance records for every major Chamber function. I learned much from Rusty, grew to immensely admire his capacity for accomplishment and we became fast friends.
Rusty made his mark on Sacramento in the few years he ran the Chamber. Then his talent was spotted by the Los Angeles Chamber who gave him an offer he couldn’t refuse. When he moved to L.A. I was sad to see him go, but vicariously anxious to watch from afar the success that I knew Rusty would have on a bigger stage.
Then tragedy struck. Shortly after arriving in the south state, Rusty was diagnosed with Leukemia. My bittersweet sadness with his departure from Sacramento turned to devastation. The knowledge I gained from my longtime association with the Leukemia/Lymphomia Society gave me little encouragement for Rusty’s chances.
Rusty Hammer fought Leukemia with the same vigor he attacked life. During that time he amazed everybody by continuing to add to his considerable life achievements, including writing a book, When Cancer Calls, Say Yes to Life, which I emphatically recommend. In fact, he actually beat the disease. Unfortunately, the treatment and its side effects were eventually too much even for Rusty. He succumbed to a myriad of ailments through which he suffered with characteristic grace, dignity and good humor.
So back at the wonderful event that is Perspectives. It is actually far from Rusty’s greatest accomplishment, but still a signature event through which his legacy will endure in Sacramento